FITCOVER AUSTRALIA​

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Objective

Grow social engagement and support product launches through platform native content and creator partnerships, driving measurable brand and campaign impact.

 

 

Strategy

Implemented a social first content approach combining creator storytelling, product education and campaign led content across Instagram and TikTok to build credibility, engagement and community loyalty.

 

 

Execution

Led influencer partnerships and campaign content from planning through delivery, including creator briefing, content coordination and shoot execution. Managed day to day social rollout while optimising content and partnerships based on performance insights.

 

 

Results

Increased social reach and engagement through creatorled and campaign content

Strengthened brand visibility and community interaction across channels

Improved campaign performance through ongoing content optimisation

Built a consistent social-first content supporting launches and sales activity

 

 

Impact

Positioned Fitcover as a socially relevant beauty brand while strengthening community engagement and supporting ongoing business growth through social channels.