Hi, I'm Emily Adams.
I've spent the over seven years building brands through the power of social first storytelling, and I've learned that the best marketing doesn't just capture attention, it creates connection.
My career has taken me from agency to in house, from startup founder to retail marketing, across beauty, fashion, lifestyle and property. What ties it all together is a consistent thread:
I'm driven by the challenge of translating brand vision into creative work that actually moves people.
I've built and scaled an agency, led end to end campaign strategy for 50+ brands, directed creative shoots, managed influencer and ambassador programs, and mentored teams, always with commercial outcomes at the centre of every decision.
Along the way, I've developed a sharp eye for premium brand execution, learned how to translate brand vision into content that genuinely connects, and built the systems and processes needed to deliver consistent, high quality work at pace.
I lead with a hands on ownership mindset. I'm as comfortable developing an annual marketing strategy as I am on set directing a shoot, briefing creatives, analysing performance data, or managing stakeholder relationships across departments.
What drives me is the challenge of building brands people want to be part of, and delivering the creative and commercial results to back it up.
I'm looking for the opportunity to take full ownership of brand marketing and creative direction for a lifestyle brand I genuinely believe in, one where I can shape the strategy, lead the execution, and help build something people want to be part of.
