KORTE JEWELLERY​

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Korte Jewellery was built from concept to launch with the objective of creating a premium jewellery brand that felt elevated, timeless and community-driven. I led my brand's marketing from the ground up, developing the strategy, creative direction and launch execution across every customer touchpoint.

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The Opportunity

Launching a new brand meant there was no existing audience, content library or brand awareness. The challenge was to establish a distinctive identity, build trust quickly and create a launch that generated excitement while laying the foundation for long-term growth.

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Key Initiatives

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Brand Development

• Developed the brand positioning, visual identity and tone of voice.

• Established content pillars and long term social media strategy.

• Created a premium and consistent brand experience across all digital channels.

 

Campaign & Photoshoot Creative Direction

• Developed creative concepts and campaign mood boards.

• Planned shot lists and content requirements across all marketing channels.

• Coordinated models, locations, styling and production logistics.

• Directed content capture to maximise asset use across website, email and social media.

 

Social Media & Content Management

• Managed end to end social media strategy and execution.

• Planned and scheduled content calendars aligned with product launches.

• Produced engaging short form video and photography content.

• Managed community engagement and strengthened customer relationships.

 

Influencer & UGC Program

• Identified and managed creator partnerships aligned with the brand aesthetic.

• Coordinated product gifting and influencer communications.

• Built a library of authentic user-generated content to support ongoing campaigns.

• Leveraged creator content to increase brand awareness, trust and purchase consideration.