Hi, I'm Emily.
I make brands feel like something.
Seven+ years marketing experience.
I help brands become more than products. By combining strategy, creative direction and thoughtful storytelling, I create campaigns, content and customer experiences that build community, inspire connection and deliver lasting commercial impact.
CENTRAL COAST, NSW
PORTFOLIO
Highlighted Work
01 - RETAIL SOCIAL + CONTENT
Turning a regional shopping centre into a social destination.
In four weeks of organic only content, I lifted Facebook video views by 440% and Instagram engagement by nearly 195%, without a single dollar of paid support.
02 - FOUNDER BRAND LAUNCH
Launching my own jewellery label from zero to first sale.
Brand build, from positioning and identity through creator strategy, launch campaign and shoot direction. Founder work that shaped how I think about every brand since.
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03 - BEAUTY SOCIAL FIRST BRAND BUILDING
Building a socially native
beauty brand
Career Snapshot
7+ years
in marketing
50+ brands managed
1000+ pieces of content created
Retail • Beauty • Fashion • Lifestyle • Health
In house & agency experience
Campaigns • Activations • Influencers • Community
